I see many sports organizations consistently, year after year, playing to win - as opposed to playing to not lose. They will make the extra effort to ensure they have the right players are in place, but much more than that they will ensure the management talent is in place. They will have extensive recruiting networks, deep management talent at all levels (both at the professional and feeder teams), and cultivate a culture of success throughout the organization. In short, they have made the conscious decision to "play to win."