As an executive, you find yourself in unfamiliar waters. You have a groundswell of demand for collaborative and Web 2.0 technologies and many are currently used within your organization. While you have concerns over reliability, security, availability, on-going support, and a variety of other topics, you realize the value of these technologies and know that the promise they show will be of tremendous value. Given your extensive knowledge and relationships within the company, you know that of the 360 degrees on the compass in which you can direct your company, you have narrowed the down a possible directional choices to "generally northwest".