Ease of use is something which is highly desired. Industries are built around it. Intellectual property laws allow entrepreneurs to innovate to make almost anything easier to do. In the 1980's and 1990's companies would spend a great deal of time and money on business process (re)engineering. The end goal was to have processes and systems which were easier to perform and easier to use. While it was recognized that this would be expensive, the elusive "ease of use / ease to perform" was thought to be well worth it when all was said and done.